MATT GISIN
NaturesPlus
Visual Design & Content Strategy
NaturesPlus is a health supplement company with a portfolio of six brands spanning keto, collagen, kids vitamins, brain health, and more. I joined their in-house digital marketing team as a graphic designer and spent nearly two years producing content across all six brands, from Instagram and email campaigns to editorial magazine spreads and in-store retail materials.
Role
Graphic Designer
Tools
Adobe Creative Suite
Type
In-house
Digital content & social media
NaturesPlus had over 10,000 Instagram followers and a clear brand identity that needed to stay consistent across every post, every campaign, every format. My job was to make content that stopped the scroll without breaking the rules.
The blog post imagery was where I had the most creative freedom. Each post started with a title and a story, and my job was to make that title visually compelling enough to make someone click. "Starting Your Own Garden" could have been a stock photo with text on top. Instead it became something with personality, a mix of fonts, imagery, and layout that gave a generic topic a reason to exist.
Carosuel Posts
The carousel posts were the biggest performance unlock. At the time Instagram was actively pushing carousels in the algorithm, and we leaned into that. Each slide connected seamlessly to the next, telling a product story frame by frame instead of cramming everything into one image. The results backed it up: carousel posts reached 10x the normal audience and averaged 2 to 3 times the likes of static posts.
Magazine Spreads
The magazine work for Discover Life was a different challenge entirely. Two full pages, text interacting with the image rather than sitting in boxes, product benefits woven into an editorial layout that felt more like an article than an ad. My senior designer helped shape the text hierarchy, but the compositions were mine.
Managing Six Brands
Alongside NaturesPlus I managed content for five sub-brands, BrainCeutix, Margaritaville, Keto Living Collagen, and Animal Parade, each with its own strict guidelines, color system, and audience. Less creative freedom, more discipline. Keeping six brands visually distinct while maintaining production volume was its own kind of design challenge.
How I left it
When I left in June 2021, I handed off six months of pre-planned content: imagery, captions, a promotions roadmap, and a structured content calendar. The team could keep running without missing a beat. That felt important to me.