MATT GISIN
NaturesPlus
Visual Design & Content Strategy
NaturesPlus is a health supplement company with six product brands. I joined their digital marketing team during COVID-19, when in-person retail had largely shut down and the business needed to pivot hard to digital. My role spanned social media content, print and retail materials, and editorial advertising — all while maintaining visual consistency across a large, diverse brand portfolio.
Role
Graphic Designer
Tools
Adobe Creative Suite
Type
In-house
The Work
Digital content & social media
I produced daily content across Instagram, Facebook, and email for six brands simultaneously. This was a high-volume, fast-moving environment that required strong systems thinking to maintain quality and consistency. Data from social analytics shaped what we made: lifestyle-focused content consistently outperformed product-only posts, so we shifted the content mix accordingly. I also designed interactive carousel posts and educational content series around new product launches.
Print & retail
Alongside digital, I designed in-store promotional materials — posters, banners, and point-of-sale displays — for retail partners. These needed to work within tight brand guidelines while standing out in a crowded supplement aisle. I also designed editorial-style advertisements for Discover Life Magazine, taking a storytelling approach rather than traditional supplement advertising to build trust with readers.
COVID-19 response
When the pandemic hit, the team needed to move fast. I helped lead the content pivot — shifting messaging toward immunity, health information, and community support at a time when consumers were actively seeking that kind of guidance. The digital-first strategy during this period contributed to a 60% increase in sales. Before leaving, I created six months of pre-planned content including a full promotions roadmap to ensure the team could maintain momentum after my departure.
Reflection
NaturesPlus was where I learned what it means to design at scale — producing high volumes of work across multiple brands without letting quality slip. It also taught me how much visual communication can do when the stakes are real. Health information during a pandemic isn't just marketing; it's something people are actually relying on. That responsibility shaped how I think about the impact design has on people beyond the screen.