Abide

This comprehensive digital transformation project for Abide encompassed three interconnected initiatives aimed at improving user experience and engagement. The Premium Subscription Experience Redesign modernized the checkout process across platforms, focusing on better communicating premium benefits and streamlining the upgrade journey. This was complemented by an App Store Visual Update that refreshed the app's marketplace presence with compelling screenshots and preview materials, while a targeted Meta Ads Campaign incorporated calming imagery and strategic messaging to attract new users.

The combined efforts resulted in:

Enhanced user understanding and conversion through improved premium benefit visualization
Modernized visual presentation across all platforms
Consistent brand messaging and visual storytelling
More intuitive and engaging user experiences

All projects utilized Figma as the primary design tool, ensuring consistency and efficiency across the entire digital ecosystem.

Abide Premium Subscription Experience Redesign

Project Overview

As a UX Designer and Graphic Designer, I led the redesign of Abide's premium subscription checkout experience across mobile and web platforms. The project focused on improving user understanding of premium benefits while modernizing the visual design to align with current design standards.

The Challenge

The existing checkout screens were outdated and failed to effectively communicate the value proposition of Abide's premium subscription. This resulted in user hesitation during the upgrade process and missed opportunities for conversion.

Research & Discovery

Conducted competitive analysis of subscription flows in meditation and wellness apps
Analyzed user feedback and subscription drop-off points
Reviewed current design system and brand guidelines
Identified key premium features that resonated most with users

Design Process

The design process involved multiple phases:

Created user flows and wireframes for both mobile and web experiences
Developed visual designs that aligned with Abide's brand identity
Implemented clear hierarchy to highlight premium benefits
Designed responsive layouts for various screen sizes

Testing & Iteration

The design went through several rounds of refinement:

Conducted A/B testing with various layouts and messaging approaches
Gathered feedback from stakeholders and users
Iterated designs based on user behavior data
Optimized call-to-action placement and visibility

Key Features

Clear benefit visualization with custom iconography
Streamlined pricing structure presentation
Enhanced premium feature comparison
Simplified checkout process

Results & Impact

The redesigned checkout experience led to:

Improved user understanding of premium benefits
Enhanced visual appeal and modern design aesthetic
Better alignment with brand guidelines
More intuitive upgrade process for users

Learnings

This project reinforced the importance of:

Clear value proposition communication
Data-driven design decisions
Consistent brand experience across platforms
Regular user feedback integration

Tools & Technologies

The project utilized:

Figma for UI/UX design
Prototype testing tools
Analytics platforms for A/B testing
Collaboration tools for stakeholder feedback

App Store Optimization Revamp

Project Overview

Led the redesign of Abide's App Store visual assets to better showcase the app's current UI and feature set. The goal was to create compelling screenshots and preview materials that would attract potential users and increase downloads.

The Challenge

Previous App Store visuals were outdated and didn't reflect the app's modern interface and feature improvements. They needed to be updated to better represent the current user experience.

Design Process

Audited existing App Store assets and identified improvement areas
Selected key features and UI elements to highlight
Created compelling screenshot compositions and preview materials
Developed consistent messaging across all visual assets

Key Features Highlighted

Modern meditation interface and player controls
Premium content library and categories
Personalized meditation recommendations
Progress tracking and statistics

Results

The updated App Store visuals resulted in:

More engaging first impression for potential users
Better representation of app's current features
Improved visual storytelling of app benefits
Consistent brand presentation across all platforms

Tools Used

Figma for visual design and composition
App Store Connect for asset management
Screenshot generation tools

Meta Ad Campaign's

Project Overview

Created visually compelling ad designs for Meta platforms, incorporating successful campaign keywords and calming imagery to promote Abide's meditation app.

Design Strategy

Analyzed top-performing campaign copy and keywords
Selected serene imagery that resonates with target audience
Integrated app UI screenshots to showcase functionality
Developed cohesive visual storytelling across ad sets
Partnering with real wellness enthusiasts to create authentic testimonials
Capturing genuine user experiences with the app in natural settings
Featuring diverse storytellers to reach different demographic segments

Key Components

Calming background imagery (nature, peaceful settings)
App interface highlights showing key features
Strategic placement of high-performing keywords
Clear call-to-action buttons and messaging

Results

The Meta ad campaign designs delivered:

Consistent brand messaging across platforms
Strong visual appeal to target demographics
Effective integration of successful campaign elements
Clear value proposition communication

Tools Used

Figma for ad design and composition
Meta Ads Manager for campaign implementation
Stock photo resources for imagery
Analytics tools for performance tracking